Modernista! Using eBay – Thumbs Up

Modernista! is at it again.  The Boston-based award winning advertising agency implemented another quirky method in order to separate their name from all the others.  Popular and unique for its siteless website, Modernista! recently used the popular bidding website eBay in its next stunt.  Using eBay (offer seen here), Modernista! auctioned off what they called the “12-Pack of Suds Spots”, a package of 12 commercial scripts meant for a beer marketer.  Although Modernista! didn’t receive the offer they were hoping for – final bid was only $45 – you have to give them props for doing something different in order to make some buzz and set them apart from their competition.  Interesting idea on how to get your name out there.  It was never revealed who actually bought the 12 pack of scripts; however, knowing Modernista!’s success in the advertising world, the buyer will probably not be disappointed by their purchase.