GOLOSO Burger King!!!! – Thumbs Up

Over the years, Burger King has had some interesting advertising strategies.  We all remember the “King” series, where Burger King had a man dressed in a Renaissance king outfit and sneakily hand people Whoppers.  Earlier this year Burger King released the “Whopper Virgins” Ads, where they traveled all across the world giving Whoppers and Big Macs to people who have never experienced either to see which they would choose.  Both campaigns were successful, putting Burger King at the top of its advertising game.

Now, Burger King has definitely upped the ante in their newest campaign: sponsoring a soccer team.  Burger King and Getafe, a Spanish La Liga soccer club, have agreed to sponsorship terms so that Burger King can have their logo on all of their jerseys.  Seems simple.  A ton of soccer teams worldwide have sponsors on the front of the jerseys, so no big deal, right?  Well, not exactly.  For the first time, Burger King has also placed something on the inside of the jersey: the Burger King’s face.  Here how it works:  Once a player on Getafe’s team scores, he celebrates his goal, and a very popular way of celebrating is by pulling the jersey over the players face.  When the player celebrates this way, the Burger King’s face will then be covering his face as shown in the picture.  What a genius and innovative way of sponsoring a team!  Although this is only available (so far) on one small soccer team from Spain, it will be interesting to see if other sponsors take note from Burger King’s strategy and place their logos and other gimmicks on the inside of their jerseys.  I would buy this jersey in a heart beat and practice my soccer goal celebrations.  Well done Burger King.

Advertisement