SABMiller India, Fosters distributor in India, decided to teach a valuable lesson in a fun manner. At over 40 bars and restaurants, they gave out coasters with pictures of sports cars when a customer ordered a glass of Foster’s beer. The coaster and glass had magnets with opposite polarities so that it was impossible to place a beer on one of the coasters. The message was, “Drinking & driving don’t mix,” which was also printed on the mug.
I think this is a really creative and memorable way to deliver a valuable message. According to the video below, the message had a positive effect, at least on the bars, as some of them began offering a taxi service. I wonder if the move sold less or more Foster’s beer. Were people annoyed with their coasters or did people order a Foster’s to play with a magnetic coaster?
I went on the Miller Brewery tour on Monday, and was a little disappointed that I had already tried all the beers that I could sample at the end of the tour. I was hoping to try the re-formulated Miller Chill since I wasn’t a fan of the original version, but I do enjoy a summertime Bud Light Lime. I was hoping However, in the end, I did get to try something new. Upon hearing that our group was excited to have some Leinenkugel’s beers, one of the tour guides suggested that we try a mixture of two Leinenkugel’s beers, Berry Weiss and Summer Shandy. The mixture is called a “pink lemonade” and it lives up to its name – it tastes just like one. It’s sweet, delicious, and a perfect summertime drink. Because of the sweet taste, it’s a perfect beer to start off an evening, but not something you want to be chugging all night playing drinking games.
Unfortunately, I don’t know of too many bars, even in Leine’s country here in Wisconsin, that have both Berry Weiss and Summer Shandy on tap, so if you want to try the drink for yourself, you might have to purchase a six-pack of each.
Thumbs Up: We went to this new bar in Milwaukee called AJ Bombers, and it was a blast. At the booth we sat at was a furnace-type contraption on the wall, with an exhaust pipe ending just above our table. Above that was a metal target, and from that target was a rail running to the bar. This setup was designed for the bartenders to send peanuts along the rail directly to the tables. The peanuts were contained in metal “bombs” with trapdoors on the bottom. When the bomb hits the target, the peanuts fall out of the bomb, down the pipe and directly into bowls on the table. What an awesome idea! The bombs were a lot of fun. The bar was also reasonably priced and had a fun atmosphere. The service was top notch, and they even delivered fun puzzle games to the table. I will definitely make plans to go to AJ Bombers again. It was a great place just to chill. I’ve heard their burgers are great too, so maybe I’ll have to stop by for lunch or dinner.
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I went on the Miller Brewery tour on Monday, and was a little disappointed that I had already tried all the beers that I could sample at the end of the tour. I was hoping to try the re-formulated Miller Chill since I wasn’t a fan of the original version, but I do enjoy a summertime Bud Light Lime. I was hoping However, in the end, I did get to try something new. Upon hearing that our group was excited to have some Leinenkugel’s beers, one of the tour guides suggested that we try a mixture of two Leinenkugel’s beers, Berry Weiss and Summer Shandy. The mixture is called a “pink lemonade” and it lives up to its name – it tastes just like one. It’s sweet, delicious, and a perfect summertime drink. Because of the sweet taste, it’s a perfect beer to start off an evening, but not something you want to be chugging all night playing drinking games.