Arcade Fire and Google Give New Meaning to Music Video – Thumbs Up
Ever since TRL ended it’s long run as the show featuring the most popular music videos of the day, music videos have seemed to take a slide. It seemed that music videos were not as popular and sought after as they once were. We would get the occasional music video that would rock our socks off (see Ok Go music videos Here It Goes Again and This Too Shall Pass). And, Lady Gaga has recently turned more attention to music videos with her outlandish music videos that are really short films.
Now, with Arcade Fire’s newest music video for “We Used to Wait”, the idea of a music video and the bar for music videos has risen yet again. The video for “We Used to Wait” is more of a music experience rather than a music video. By utilizing HTML5 and Google Maps, the video captures shots of your childhood neighborhood and home, and with this footage writer/director Chris Milk turns the video into one reminiscent story for the user.
The video can be found at The Wilderness Downtown and is best viewed in Google Chrome without any other browsers or windows open (also, don’t worry about the plethora of windows that open when you start the video; they are meant to be there and play a part in the video, so sit back, relax, and enjoy the show).
Earlier we saw how Old Spice started a Youtube and Twitter campaign to interact with users individually. Now, Arcade Fire has created another individual experience, one that touches closer to home, literally. It’s pretty incredible how with a tiny bit of information a video can be so powerful, meaningful, and individual. This video is definitely something worth checking out.
Hot Chip – ‘I Feel Better’ Video – Toss Up
I’m honestly not even sure what to think about this music video. It is so weird, first I thought it was from some comedy group, not real musical artists. Things start getting weird around the 50 second mark, with a character that could probably best be described as ‘Cancer Jesus’ but it only gets even more insane after three minutes in. My mind has been blown. What do you think?
DJ Steve Porter – Thumbs Up
DJ Steve Porter threw together this remix of the Slap Chop infomercial. I think the infomercial is much more interesting with some autotune.
He also put together this remix of famous press conferences which any good sports fan should enjoy.
Thumbs Up – Music Video Literal Interpretation
There is no debate that a-Ha’s “Take On Me” is one of the best music videos of the 1980s. Its half sketch drawn animation-half real life video footage simply mesmerizes the viewer. Now, thanks to one explanatory video, we are finally able to fully understand the true essence of the music video. Here is the video.
Supernova – Thumbs Up
I’m a fairly big Kanye West fan, but he seems to be featured on so many songs by other artists, it’s hard to keep up with what he’s doing. Here is a song titled Supernova by Mr. Hudson, a band from the UK that is on Kanye’s G.O.O.D. Music label. The video came out on June 30th and is just as cool as the song is. I love the effect that makes it look like Ben Hudson and Kanye are made out of lights. I wonder how that was done.
PS Thumbs up for the Estelle (of the song American Boy) cameo in the video.
